Privacy Policy

Vivid Software Solutions

Effective Date: October 12, 2026
Last Updated: October 12, 2026

1. Introduction

Vivid Software Solutions (“Vivid,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website at https://www.vividsoftwaresolutions.com/, contact us, request a consultation or proposal, or otherwise interact with our business.

It also explains the choices and privacy rights that may be available to you under applicable laws, including California privacy laws.

By visiting our website, you can review how your information is handled. Where consent is required by applicable law, we will seek that consent before carrying out the relevant processing activities.

2. Information We Collect

We may collect personal information in the following categories, depending on how you interact with us.

Information You Provide Directly

When you complete a contact form, request a consultation, communicate with our team, or inquire about our services, we may collect:

Full name
Email address
Telephone number
Company or organization name
Website URL
Services you are interested in
Project details, business needs, or other information you choose to provide

We use this information to respond to inquiries, evaluate service requests, prepare proposals, communicate with prospective and existing clients, and provide requested services.

You are not required to create an account or register to browse our website.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through our website infrastructure and technologies such as cookies and analytics tools.

This may include:

IP address
Browser type and version
Device type and operating system
Approximate geographic location derived from your IP address
Pages visited and time spent on the website
Referring websites and traffic sources
Interactions with links, buttons, forms, and other website elements
Cookies, device identifiers, and similar online identifiers

This information helps us understand website performance, improve usability, identify technical issues, and evaluate marketing effectiveness.

Business and Client Information

When working with clients, we may receive additional business-related information necessary to deliver agreed-upon services, such as website access credentials, analytics reports, advertising account information, marketing materials, or other project-related data.

Information processed on behalf of clients may also be governed by our service agreements and applicable data processing arrangements.

3. How We Use Personal Information

We may use personal information to:

Respond to inquiries and consultation requests
Prepare proposals and provide requested services
Manage professional relationships and client communications
Operate, maintain, troubleshoot, and improve our website
Understand website traffic and visitor interactions
Measure the effectiveness of marketing campaigns
Deliver relevant advertising where permitted by law
Protect our website, systems, and business from fraud, misuse, and unauthorized access
Comply with applicable laws and legal obligations
Send business updates or promotional communications where permitted by law

We do not use personal information for purposes materially different from those described in this policy without providing appropriate notice or obtaining consent when required.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, understand visitor behavior, and measure advertising performance.

Cookies are small data files stored on your device when you visit a website.

We may use the following categories of cookies:

Essential Cookies

These support basic website functionality, security, and technical operations.

Analytics Cookies

These help us understand how visitors find and use our website, including page visits, navigation patterns, and website performance.

Advertising and Performance Cookies

These may help measure advertising campaign performance, understand conversions, and support relevant advertising across third-party platforms.

Preference Cookies

These may remember visitor preferences or settings when such features are available.

You can manage certain cookies through your browser settings. Depending on the technologies implemented on our website, additional cookie preferences or privacy controls may also be available.

Disabling some cookies may affect website functionality or limit certain features.

5. Google Analytics and Google Tag Manager

We may use Google Analytics 4 (GA4) to understand website traffic, visitor interactions, and the effectiveness of our digital marketing efforts.

Google Analytics may collect information such as pages visited, session activity, device characteristics, approximate location, and interactions with website elements.

We may also use Google Tag Manager to manage and deploy analytics, advertising, and other website measurement technologies. Google Tag Manager is a tag management system; the information collected depends on the technologies configured through it.

Google may process information in accordance with its own privacy policies and applicable service terms.

For information about Google’s privacy practices, visit:

https://policies.google.com/privacy

To learn more about Google Analytics privacy controls, visit:

https://support.google.com/analytics/

6. Advertising and Conversion Tracking

We may use online advertising and conversion measurement technologies associated with platforms such as Google Ads and Microsoft Advertising.

These technologies may help us:

Measure the effectiveness of advertising campaigns
Understand how visitors arrive at our website
Attribute inquiries or other conversions to marketing activities
Improve advertising relevance and campaign performance
Create or evaluate advertising audiences where permitted by law

Depending on the technologies enabled, advertising providers may use cookies, online identifiers, or similar technologies to process information about interactions with our website and advertisements.

If additional advertising pixels or remarketing services are enabled, including those operated by other advertising platforms, their information practices will be subject to this policy and their respective privacy notices.

We will provide legally required choices for advertising-related data processing, including opt-out mechanisms where applicable.

7. How We Disclose Personal Information

We may disclose personal information to trusted third-party service providers when reasonably necessary to operate our business and provide our services.

These providers may include:

Website hosting and technical infrastructure providers
Email and business communication services
Website analytics and measurement providers
Advertising and marketing technology platforms
Customer relationship management systems
Security, maintenance, and technical support providers
Professional advisers, including legal and accounting professionals

These providers may process information in connection with the services they perform for us, subject to their applicable contractual obligations and privacy practices.

We may also disclose information when required by law, in response to lawful requests, to protect legal rights, or as part of a legitimate business transaction.

Advertising-related disclosures may qualify as “sharing” under California privacy law even when no money is exchanged. See Section 11 for additional information about California privacy rights.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, managing client relationships, maintaining business records, resolving disputes, protecting our systems, and complying with legal obligations.

Retention periods may vary according to the type of information, the purpose for which it was collected, applicable legal requirements, and legitimate business needs.

When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable exceptions.

9. Information Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.

These safeguards may include access controls, secure communications, software maintenance, and other appropriate security practices.

Our website uses HTTPS to support encrypted communications between visitors and our website when properly configured.

However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure. We cannot guarantee absolute security.

If you believe information you provided to us has been compromised, please contact us using the details provided below.

10. Your Privacy Choices

Depending on your location and applicable laws, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of eligible personal information
Opt out of certain marketing communications
Control certain cookies and advertising technologies
Object to or limit certain processing activities where applicable

You may opt out of promotional emails by using the unsubscribe instructions included in those messages or by contacting us directly.

To submit a privacy request, email:

[email protected]

Please include sufficient information for us to identify your request. We may need to verify your identity before fulfilling certain requests.

We will respond in accordance with applicable law.

11. California Privacy Rights

California residents may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), when those laws apply to the business and the relevant processing activities.

These rights may include:

Right to Know and Access

Request information about the personal information collected, used, disclosed, sold, or shared, as applicable.

Right to Delete

Request deletion of personal information, subject to applicable legal exceptions.

Right to Correct

Request correction of inaccurate personal information.

Right to Opt Out of Sale or Sharing

Direct a covered business not to sell personal information or share it for cross-context behavioral advertising.

Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, request restrictions on certain uses or disclosures of sensitive personal information.

Right to Non-Discrimination

Exercise applicable privacy rights without unlawful discrimination or retaliation.

Sale and Sharing of Personal Information

Vivid does not charge third parties for purchasing contact information submitted through our inquiry forms as part of our ordinary website operations.

However, certain advertising and tracking technologies may constitute the “sharing” of personal information under California law, depending on their configuration and use.

Where legally required, we will provide applicable opt-out mechanisms for such activities and honor qualifying opt-out preference signals, including Global Privacy Control.

How to Exercise California Privacy Rights

You may submit a privacy-related request by contacting:

Email: [email protected]
Phone: (619) 578-9456

We may verify your identity before responding to certain requests and may decline or limit a request where permitted by applicable law.

Authorized agents may submit requests on behalf of California residents where allowed by law and subject to appropriate verification requirements.

For additional information about California privacy rights, visit:

https://privacy.ca.gov/

12. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services that are not controlled by Vivid Software Solutions.

We are not responsible for the privacy practices or content of those independent services.

We encourage visitors to review the privacy policies of third-party websites before providing personal information.

13. Children’s Privacy

Our website and services are intended for business and professional audiences and are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our website.

If we become aware that we have collected such information without appropriate authorization, we will take reasonable steps to delete it as required by applicable law.

Parents or guardians who believe a child has provided personal information may contact us using the information below.

14. International Visitors

Our business is based in the United States, and information collected through our website may be processed or stored in the United States or other countries where our service providers operate.

If you access our website from outside the United States, your information may be subject to privacy and data protection laws that differ from those in your location.

Where required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business operations, technology, service providers, or applicable legal requirements.

When changes are made, we will update the “Last Updated” date at the beginning of this page.

If required by law, we will provide additional notice or obtain appropriate consent before implementing material changes.

We encourage visitors to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy, our information practices, or your privacy rights, please contact: